Ep. 26: Liz Pocock - Startup Tucson and TENWEST

Written By Jennifer Otero
 

When it comes to entrepreneurship in Southern Arizona, one organization stands out: Startup Tucson. As the CEO, Liz Pocock, shares her insights, we learn how this grassroots initiative has evolved to meet the needs of local innovators.

Liz Pocock grew up in Needles, California, where her entrepreneurial spirit was ignited by her parents, who owned a pharmacy and farm. After completing her education in human development and anthropology, she pivoted to law, focusing on international business. Her journey brought her to Tucson, where she has shaped Startup Tucson for nearly a decade.

The work being done at Startup Tucson is a testament to the power of community-driven initiatives in fostering innovation. As Liz Pocock leads the charge, the organization continues to shape the future of entrepreneurship in Southern Arizona, proving that with the right support, anyone can turn their ideas into reality.

This month you can attend the TENWEST event in Tucson! It’s a 3 day conference focusing on marketing/branding, emerging technology, navigating change, arts and community, and consumer products. There will be all different networking opportunities and over 60 sessions. They are also featuring key note speaker Jason Feifer, editor in chief of Entrepreneur magazine. You do NOT want to miss this event!

Listeners of the podcast can get $50 off either a Festival Insider Pass or an All-Conference Pass (note: day passes aren’t included in this special).

Here’s how to redeem it:

  1. Go to www.tenwest.com/2026tickets

  2. Choose either the Festival Insider or All-Conference pass

  3. Use promo code: JenTW at checkout

  4. And that’s it — we’ll see you at TENWEST!

Connect with Liz!

Resources Mentioned in this Episode

You can connect with me as well!

Learn/Build/Grow

 
Jennifer Otero
Next

Ep. 25: Chad Nikkel - Business Coach/EO AZ Chapter President